Project selected as one of 78 winning designs from top agencies. The Secret Species project, a project developed by Zoo Valdes, was chosen as a Merit winner in the most recent HOW Promotion Design Awards. This highly selective and well-regarded competition sponsored by HOW magazine recognizes outstanding creative work produced by individuals and creative agencies from around the world.

HOW’s editorial and design team evaluated nearly 1,000 entries and selected winning projects that demonstrated an ideal mix of concept, strategy and execution. Entries were judged by type of work (i.e., Designer Promotions, Client Promotions, Personal Promotions) and also by how effectively the design achieved the stated business goals.

All Merit winners will be featured in the September 2012 issue of HOW magazine and will be spotlighted on HOWdesign.com.

About HOW HOW magazine (HOWdesign.com) is the leading business and creativity magazine for graphic designers, whether they work in solo practices, design firms, advertising agencies or in-house groups. HOW sponsors seven design competitions and hosts the largest annual gathering of graphic designers in the U.S., HOW Design Live, in addition to the HOW Interactive Design Conference and the Mind Your Own Business Conference.